Both promotions were organized by the Ministry of Trade and Integration together with local executive authorities and covered shopping centers, chain stores, and major online platforms.
What was the scale of the Republic Day and Bereke Fest promotions?
According to the Ministry of Trade and Integration, a total of 649 retail outlets participated. During Republic Day, 232 shopping centers and commercial buildings offered discounts; during Bereke Fest, 417 chain stores took part.
What discounts were offered on promotional products?
According to the ministry, discounts were available on food, clothing, footwear, household chemicals, electrical appliances, and home furnishings, among other products, with some categories offering discounts of up to 70%. Online platforms such as Kaspi.kz, Halyk Market, Forte Market, Technodom, Mechta, Wildberries, and Ozon also participated, offering online discounts of up to 50%, along with additional offers of bonus points.
Did sales increase?
According to the ministry, sales rose in some regions. In Shymkent, sales of clothing increased by 18%, footwear by 16%, baby food by 30%, and diapers by 25%; in Karaganda Region, laundry detergent sales rose by 20% and liquid soap sales by 18%. Reports from various regions indicated that both foot traffic and merchandise turnover at participating retailers were higher during the promotion than before it. The news report did not provide a nationwide total sales figure.
Frequently Asked Questions
### How long did the promotions run?
According to the Ministry of Trade and Integration, from October 17 to 27.
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### How many retail outlets participated?
649, over 30% higher than in the previous edition.
### How substantial were the online discounts?
According to the ministry, online discounts reached up to 50%, with additional offers of bonus points.
### Is there a nationwide total sales figure?
The news report did not provide one, citing only sales growth by category in some regions.
### Is this news related to China?
The Ministry of Trade and Integration’s news release did not mention Chinese companies, and no inference is made in this article.
Further Reading
- More industry and policy updates: Kazakhstan Investment and Projects News Section
- Retail sector: New retail regulations in Kazakhstan: Proportion of domestic goods displayed
- Consumer spending and prices: Food inflation slows for the second consecutive month
- Establishing a project company in Kazakhstan: Kazakhstan company registration services
Sources
- Ministry of Trade and Integration (gov.kz), October 28: https://www.gov.kz/memleket/entities/mti/press/news/details/1319225?lang=ru
Illustrative image: AI-generated, not a real photograph.